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In an era where data is the new currency, Govi and Debasish have positioned Perfios at the forefront of harnessing this resource responsibly and effectively.
Their journey underscores the profound difference that visionary thinking and relentless pursuit of innovation can make in advancing technology and fostering economic growth.
The Founders
V. R. Govindarajan (Govi)
- Experience: Veteran technology executive with over three and a half decades in the software business.
- Expertise: Product development, strategy, and management.
- Career Highlights: Held leadership positions in multiple tech companies before co-founding Perfios.
- Vision: Leveraging technology to solve unsolved problems.
Read more: Perfios – Decoding financial data for better decisions
Debasish Chakraborty
- Experience: Seasoned technologist with deep expertise in software engineering and business operations.
- Expertise: Software development, strategic planning, and market analysis.
- Career Highlights: Held senior management roles in several tech companies.
“The complementary skill sets and shared vision of Govi and Debasish laid the foundation for a fruitful collaboration.”
The Birth of Perfios
Challenges in the Financial Industry
- For Institutions: Struggled with massive volumes of financial data for credit scoring and loan applications.
- For Consumers: Lacked tools to manage finances effectively and make informed decisions.
Vision and Solution
- Founded in 2008: Perfios stands for “Personal Finance One Stop.”
- Objective: Automate financial data analysis to deliver actionable insights for both individuals and institutions.
Initial Offering
- Personal Finance Manager App:
- Tracks expenses, income, assets, and loans across accounts.
- Utilizes advanced data processing for a comprehensive view of financial health.
Expanded Offerings
- For Institutions: Automation of credit underwriting routines:
- Impact: Faster loan approvals and improved credit scoring accuracy.
Perfios Today
Key Achievements
| Category | Details |
|---|---|
| Industry Leadership | Serves hundreds of financial institutions in India and international markets. |
| Global Presence | Expanded reach to Asia and the Middle East. |
| Product Portfolio | Empowers individuals, automates lending processes, and provides deep insights. |
Investment Milestones
- 2019: Raised $50 million in funding led by Warburg Pincus and Bessemer Venture Partners.
- Purpose: Accelerated expansion plans and technological advancements.
Supporting Digital Finance
Role in Account Aggregator Framework
- Empowers Consumers: Provides control over their financial information.
- Facilitates: Seamless sharing of financial data between institutions with consent.
Highlights
- Secure Data Sharing: Using encryption and consent mechanisms.
- Data Standardization: Harmonizes disparate data sources for analysis.
An Inspiration
“The journey of V. R. Govindarajan and Debasish Chakraborty exemplifies visionary leadership and the power of technology.”
Key Lessons from Their Journey
- Innovation: Solving real-world problems through technology.
- Inclusion: Increasing access to credit and financial services for millions.
- Leadership: Commitment to quality and social contribution.
Perfios continues to innovate under the founders’ leadership, making groundbreaking strides in fintech and empowering future entrepreneurs to break barriers and drive change.
Rajeev – Digital Evangelist | Startup Consultant | Entrepreneur
With 20+ years in SEO, digital marketing, and data analytics, Rajeev has been instrumental in shaping successful online strategies for global brands. As the former Practice Head – SEO & Analytics at WPP/GroupM India, he led high-impact search and analytics teams for over 14 years.
Beyond corporate leadership, Rajeev is a Startup Consultant & Digital Trainer, helping early-stage ventures scale through digital strategies, investor readiness, and technical consulting. He has also been a lead trainer at Digital Vidya and associated with Bhartiya Vidya Bhawan, where he empowered students with practical digital marketing knowledge.
An early-stage investor, he has backed Bihar-based startups like Mostech Softwares and Delhi Foods. His expertise spans SEO, SEM, media planning, mobile app distribution, and website development, ensuring businesses establish a strong digital presence.
He is also very passionate about his mother place or state Bihar and currently, he is working with local entrepreneurs to ensure more digital and e-commerce penetration and want to take it to the next level.
🚀 Exciting new venture coming soon! Stay tuned.
