Image Credit: CosIQ
Innovation means refining existing ideas to offer unique value.
Startups can address unmet needs and build strong connections with consumers by reimagining traditional concepts.
CosIQ is a standout example, transforming the skincare industry with their intelligent skincare solutions.
Founders Kanika Vats and Angad Talwar, launched CosIQ driven by their shared passion for skincare and a vision to make smart skincare accessible to everyone.
CosIQ demonstrates how combining passion with innovation can lead to significant success in a competitive market.
Their innovative approach sets new standards for personalized and effective skincare.
Brand Overview
Brand: CosIQ
Founders: Kanika Vats and Angad Talwar
Idea: Intelligent Skincare
Founders and their journey
Kanika and Angad observed the skincare challenges faced by individuals, from finding the right products to understanding specific skin needs.
Motivated by their personal experiences and backed by their expertise in dermatology and technology, they set out to create a brand that combines scientific innovation with personalized care.
Founded in 2020, their initial product line included serums, moisturizers, and cleansers tailored to different skin types and concerns.
Growth and financial milestones
The early stages involved extensive research and development to perfect their intelligent skincare formulations and integrate technology into their product offerings.
Kanika and Angad also invested in building a strong online presence, utilizing social media and e-commerce platforms to reach a wider audience.
This innovation significantly boosted sales, propelling the company’s net worth from ₹15 lakhs to ₹1 crore within a year.
By 2023, CosIQ’s net worth surged to ₹5 crores, reflecting its successful expansion and strong market presence.
Shark Tank India: Good products get good offers
Kanika and Angad presented their unique skincare business and showed their smart skincare products, highlighting how science and personalization make CosIQ different in the busy beauty market.
The Sharks were impressed by the effectiveness of their products.
After a hearty discussion, CosIQ made a deal with the Sharks, who invested ₹50 lakhs for a 25% ownership.
The guidance from the Sharks was crucial in improving their operations, boosting marketing strategies, and finding new ways to grow.
The mentorship and industry connections from the Sharks provided essential advice, helping Kanika and Angad refine their business strategies and explore new market opportunities.
Looking Ahead
CosIQ continues to flourish with a wider range of intelligent and personalized skincare solutions.
Looking at their expanding range of products, the future looks exceptionally promising for this Delhi-based startup.
Their story underscores the power of technology in enhancing product effectiveness and customer experience.
By 2024, CosIQ’s value had increased significantly to ₹10 crores.
Focus Startup offers consultation and planning services to conquer the challenges of the competitive market and drive rapid growth.
If you also want intelligent solutions to grow your business, then get in touch with Focusstartup today.
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With over 17 years of experience in Sales, Marketing, Team Building, Mentoring, and Client Servicing, Saurabh has built a strong foundation in driving business growth and strategic development.
He is the Founder of Mostech Digicom (formerly known as Mostech Softwares), where he played a pivotal role in establishing the project team from scratch. Over the last decade, he has successfully led the content strategy team, delivering impactful results and helping brands strengthen their digital presence.
Saurabh has recently expanded his expertise by leading two new ventures—IndianSportsBuzz.com and FocusStartup.com—both designed to cater to dynamic industries, providing valuable insights and resources for their respective audiences.
Academically, Saurabh holds a B.Sc. degree in Computer Applications (Hons.) and a Postgraduate degree in Business Management (Marketing). His ability to blend technology, marketing, and business acumen makes him a visionary leader in the digital space.
With his deep industry knowledge and leadership experience, Saurabh continues to drive innovation, mentor teams, and build strategies that create lasting success for businesses.
