image souce : ZeeNews
The Holi 2025 festival has once again proven to be a significant economic driver for traders and businesses across India.
According to the Confederation of All India Traders (CAIT), this year’s Holi sales are expected to surpass ₹60,000 crore, marking a 20% increase from the previous year’s ₹50,000 crore.
The demand for Indian-made herbal colors, gulal, water guns, balloons, sweets, dry fruits, and festive clothing has surged, as traders and customers continue to boycott Chinese goods.
In Delhi alone, Holi-related business is projected to exceed ₹8,000 crore, further boosting local trade and MSME sectors.

Holi 2025 Sales & Market Trends
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Increased Consumer Spending
- Holi 2025 sales expected to reach ₹60,000 crore, up from ₹50,000 crore in 2024.
- Delhi’s Holi-related business alone is projected to exceed ₹8,000 crore.
- High demand for colors, sweets, clothes, and festive accessories.
- Markets are witnessing heavy footfall across India.
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Preference for Indian Products Over Chinese Goods
- Consumers are actively boycotting Chinese products.
- Herbal colors, gulal, water guns, and balloons are in high demand.
- MSMEs and local traders are seeing increased sales.
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High Demand for Festive Attire
- White T-shirts, kurta-pajamas, and salwar suits are trending.
- “Happy Holi” slogan T-shirts are popular.
- Textile and garment markets are experiencing a sales boom.
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Holi Event Bookings Surge
- Over 3,000 Holi Milan events planned in Delhi.
- Banquet halls, farmhouses, and hotels are fully booked.
- Business and social groups are organizing large Holi celebrations.
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Water Guns and Festive Items in Demand
- Markets are filled with creative and colorful pichkaris.
- Popular choices include Spider-Man and Chhota Bheem-themed water guns.
- Spray-based gulal and herbal colors are selling fast.
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Sweet Shops See Record Sales
- Gujiyas, dry fruits, and gift hampers are best-sellers.
- Traditional Holi sweets are driving high footfall in shops.
- Dry fruit garlands are a popular gifting option.
Delhi’s Holi Celebrations
- Holika Dahan: March 13, 2025.
- Holi (Festival of Colors): March 14, 2025.
- Markets are fully stocked with festive goods.
- Rising customer footfall is boosting local trade.

Summary Table
Category | Details |
Why in the news? | Holi boosts Indian economy with ₹60,000 crore in sales. |
Expected Holi Sales (2025) | ₹60,000 crore (20% increase from 2024). |
Delhi’s Holi Market Size | Over ₹8,000 crore. |
Boycott of Chinese Goods | Consumers prefer Indian-made Holi products. |
High-Demand Festive Items | Herbal colors, gulal, pichkaris, balloons, sweets, festive clothing. |
Surge in Demand for Attire | White T-shirts, kurta-pajamas, salwar suits, “Happy Holi” T-shirts. |
Holi Event Bookings | Over 3,000 Holi events in Delhi. |
Water Gun Price Range | ₹100 to ₹400 (Spider-Man, Chhota Bheem themes). |
Holi Special Sweets | High demand for gujiyas, dry fruit garlands, and gift hampers. |
Delhi’s Holi Celebration Dates | Holika Dahan: March 13, 2025; Holi: March 14, 2025. |
Conclusion
Holi 2025 is bringing a significant economic boost to local markets.
With increased demand for Indian-made products, businesses are witnessing record sales.
The festive spirit, combined with consumer enthusiasm, is creating a thriving market atmosphere across India.
References
- Confederation of All India Traders (CAIT)
- India Retail News
- Business Standard
- Economic Times

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