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In the dynamic landscape of education in India, startups are increasingly focusing on holistic development approaches that go beyond traditional curricula.
One such venture is Head and Heart, dedicated to enhancing brain development through specialized courses.
The brand has carved a niche for itself despite facing hurdles along the way.
Brand Overview:
Brand: Head and Heart
Founder: Gurnandan Singh
Idea: Brain Development Course
Founder and his journey
Believing that true education engages both the “head” and the “heart,” he founded Head and Heart in 2018.
The aim was to create a brain development course that could help enhance cognitive abilities, emotional intelligence, and overall mental well-being.
Singh’s approach was rooted in neuroscience and psychology, integrating techniques that promote memory enhancement, critical thinking, and emotional resilience.
The program initially started with small workshops and seminars, gradually gaining attention for its unique methodology.
Growth and development
From its modest beginnings, Head and Heart steadily grew over the years.
While specific financial details are not publicly disclosed, Head and Heart’s expanding reach suggest a positive trajectory.
The company’s focus on quality content and user engagement has contributed to its reputation and sustainability.
Business journey and challenges
Head and Heart’s journey was not without obstacles.
The rise of edtech startups meant competing for attention in a saturated market.
Head and Heart differentiated itself through its specialized focus on brain development rather than general education.
Despite various challenges, Head and Heart’s commitment to its mission enabled steady growth.
Customer testimonials and word-of-mouth referrals played a significant role in building credibility.
Participation in Shark Tank India
In 2022, seeking investment to scale the business further, Head and Heart appeared on Shark Tank India.
Founder Gurnandan Singh presented his vision to the panel of investors, aiming to secure funding for technological enhancements and marketing initiatives.
There were doubts about the scalability of the program and how it would stand out amid stiff competition from larger edtech platforms.
Ultimately, no deal was secured. However, the exposure from the show brought increased visibility to Head and Heart, leading to a surge in inquiries and enrollments post-airing.
Current status and progress
After the Shark Tank experience, Head and Heart worked on refining their business model and content expansion.
By 2024, Head and Heart has established itself as a reputable platform for cognitive development.
Their journey serves as an inspiration to stay true to one’s vision, remain open to learning, and continuously adapt to the ever-changing landscape of business.
At Focus Startup, we believe that success is not solely defined by investment deals but also by the impact made and the lessons learned along the way.
We offer consultation and planning services that empower you to not just convert but create opportunities for business growth. Get in touch with us today.
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With over 17 years of experience in Sales, Marketing, Team Building, Mentoring, and Client Servicing, Saurabh has built a strong foundation in driving business growth and strategic development.
He is the Founder of Mostech Digicom (formerly known as Mostech Softwares), where he played a pivotal role in establishing the project team from scratch. Over the last decade, he has successfully led the content strategy team, delivering impactful results and helping brands strengthen their digital presence.
Saurabh has recently expanded his expertise by leading two new ventures—IndianSportsBuzz.com and FocusStartup.com—both designed to cater to dynamic industries, providing valuable insights and resources for their respective audiences.
Academically, Saurabh holds a B.Sc. degree in Computer Applications (Hons.) and a Postgraduate degree in Business Management (Marketing). His ability to blend technology, marketing, and business acumen makes him a visionary leader in the digital space.
With his deep industry knowledge and leadership experience, Saurabh continues to drive innovation, mentor teams, and build strategies that create lasting success for businesses.
