Source : Better india
Hecoll is an innovative Indian startup founded by Deepthi Nathala, specializing in eco-friendly, technologically advanced fabric that offers protection against UV rays, pollution, and harmful microorganisms. Below are the key details about Hecoll, its founder, products, and Shark Tank India appearance.
Currently, Hecoll operates through B2B sales and limited D2C offerings. The company plans to expand its availability across India.
| Feature | Details |
|---|---|
| Founder | Deepthi Nathala |
| Fabric Features | UV protection (99%), pollution filtration (95%), antimicrobial action |
| Revenue | ₹1.07 crore |
| Net Worth | ₹100 crores |
| Products | Masks, uniforms, baby wraps |
| Shark Tank Pitch | ₹1 crore for 1% equity |
Hecoll fabric is bio-technologically engineered to offer:
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: Blocks 99% of UV rays.
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: Filters 95% of air pollutants.
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: Inhibits viruses and bacteria upon contact, including COVID-19, H1N1, salmonella, and E.coli.
The fabric is created using eco-friendly cotton infused with “bodyguard molecules” derived from plants (e.g., turmeric, neem), metals (nano copper), and patented nanotechnology. It has applications in medical clothing, baby dresses, travel kits, and army uniforms.
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: An IIT Madras graduate with experience in the U.S. and Dubai in IT and process engineering.
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: To create sustainable products that promote health and environmental safety.
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:
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Innovated the world’s first fabric with triple protection features.
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Incubated under Telangana’s WE Hub initiative.
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: ₹1 crore for 1% equity at a valuation of ₹100 crores.
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: No deal was secured as investors felt the pitch lacked clarity. However, the product impressed the Sharks for its innovation.
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:
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Total revenue of ₹1.07 crore (₹1 crore from B2B sales; ₹7 lakh from D2C sales).
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The price of Hecoll fabric varies depending on product type and quantity. The company primarily operates in a B2B model but also offers stitched products such as masks and clothing items.
Hecoll’s valuation during Shark Tank India was ₹100 crores. The founder aims to expand its reach across India and globally5.
Hecoll has developed over 20 products using its innovative fabric:
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Baby wraps
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ICU patient clothing
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Doctor/nurse uniforms
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Masks
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Army uniforms.
Hecoll fabric uses eco-friendly cotton infused with “bodyguard molecules” derived from plants, metals like nano copper, and patented nanotechnology to provide UV protection, pollution filtration, and antimicrobial properties.
Hecoll was founded by Deepthi Nathala in Hyderabad, India. She is an IIT Madras graduate with extensive experience in engineering and entrepreneurship.
The founder pitched for ₹1 crore investment at 1% equity but did not secure a deal due to concerns about pitch clarity.
During Shark Tank India, Hecoll was valued at ₹100 crores.
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