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It’s hard to start a business. Entrepreneurs need to learn how to build a lean startup model in order to minimize risks.
Lean startup learning and validation is also rare.
This saves resources by cutting any redundant processes. How The Lean Startup Canvas Helps Entrepreneurs Plan Efficiently
Principles of lean startup Model
Lean startup methodology is based on Build-Measure-Learn loop.
However, entrepreneurs often build a simple product, measure its performance, and learn from the metrics.
It allows you to iterate through the product gradually. 5 Lean Startup Principles Entrepreneurs Follow To Create Sustainable Businesses
Step 1: Validating the Idea
Before building a product, it’s important to validate the idea.
- Talk to potential customers and get their feedback.
- Find out if people need your product.
- Create a simple version to test the idea.
This step helps avoid wasting time on ideas that do not work. Many successful Indian unicorns followed this process.
Step 2: Creating a Minimum Viable Product (MVP)
An MVP is a basic version of your product. It has just enough features to attract early customers.
- Focus on solving one key problem.
- Keep it simple and easy to use.
- Get feedback and make improvements.
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Building an MVP helps in saving money and learning what customers want. You can also refer to “How to build a lean startup pdf” for additional guidance.
Step 3: Gathering Data and Iterating
Once the MVP is launched, data collection starts. Entrepreneurs should measure how users interact with the product.
- Track important numbers like sales and user engagement.
- Ask customers for feedback.
- Make small changes based on the results.
This process is called the Build-Measure-Learn loop. It helps in making better decisions and is a core part of the Lean Startup model.
Step 4: Scaling Gradually Without Overcommitting Resources
After successful testing, it’s time to grow. Scaling too fast can be risky.
- Increase production based on demand.
- Keep costs low and manage resources wisely.
- Hire people only when needed.
Growing step by step ensures stability and long-term success. Support for startups is available through various mentorship programs and government schemes.
Real-Life Examples
Many successful companies used the lean startup model. Some lean startup examples include:
- Dropbox: They created a simple video to test interest before building the full product.
- Zappos: Started by selling shoes online without owning any inventory.
- Airbnb: Tested their idea by renting out a small apartment before expanding globally.
These startup business stories show the power of starting small and growing wisely.
Conclusion
The lean startup model helps entrepreneurs build successful businesses with less risk. It encourages testing ideas, collecting feedback, and improving products.
Entrepreneurs should embrace the Build-Measure-Learn loop to stay efficient. Start small, learn fast, and grow smartly. Learning from the list of Indian unicorns can inspire upcoming entrepreneurs.
References:
- Lean Startup Methodology
- Startup India
- YourStory – Lean Startup Success
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Rajeev – Digital Evangelist | Startup Consultant | Entrepreneur
With 20+ years in SEO, digital marketing, and data analytics, Rajeev has been instrumental in shaping successful online strategies for global brands. As the former Practice Head – SEO & Analytics at WPP/GroupM India, he led high-impact search and analytics teams for over 14 years.
Beyond corporate leadership, Rajeev is a Startup Consultant & Digital Trainer, helping early-stage ventures scale through digital strategies, investor readiness, and technical consulting. He has also been a lead trainer at Digital Vidya and associated with Bhartiya Vidya Bhawan, where he empowered students with practical digital marketing knowledge.
An early-stage investor, he has backed Bihar-based startups like Mostech Softwares and Delhi Foods. His expertise spans SEO, SEM, media planning, mobile app distribution, and website development, ensuring businesses establish a strong digital presence.
He is also very passionate about his mother place or state Bihar and currently, he is working with local entrepreneurs to ensure more digital and e-commerce penetration and want to take it to the next level.
🚀 Exciting new venture coming soon! Stay tuned.