image source : CNBC TV 18
The saying, “It’s not what you do, but how you do it,” emphasizes that the dedication, principles, and methods behind actions often leave a stronger impact than the actions themselves.
In business, this translates to prioritizing how you present and deliver your offerings with a commitment to quality, customer needs, and consistency. One brand that embodies this philosophy is Beyond Snacks.
Brand Overview
| Brand | Beyond Snacks |
|---|---|
| Founder | Manas Madhu |
| Core Idea | Reimagining Kerala Banana Chips |
The Founder’s Journey
“The journey to success is shaped by values and experience at every step, not just the final product.”
Manas Madhu, hailing from Mavelikara in Kerala, drew inspiration from the rich culinary traditions of his region.
Kerala banana chips, renowned for their taste and texture, remained largely untapped as a nationally recognized product.
Manas envisioned elevating this beloved snack to a broader audience, balancing authenticity with modernity.
Key Steps in the Journey:
- Preserving Authenticity: Sourced high-quality Nendran bananas, native to Kerala, to maintain the traditional taste.
- Ensuring Quality: Introduced modern manufacturing processes to ensure hygiene and consistency.
- Starting Small: Began operations in Kerala, with a focus on small-scale, high-quality production.
Growth and Financial Milestones
In its early stages, Beyond Snacks faced challenges typical of startups:
- Building a reliable supply chain.
- Establishing a unique identity in a competitive market.
Major Milestones:
- Steady Expansion: By 2021, expanded across several Indian states.
- Revenue Growth: Gained traction through retail shelf placements and partnerships with online platforms.
- Shark Tank India Appearance: Boosted valuation and market presence significantly.
| Year | Milestone |
| 2021 | Expanded operations across Indian states. |
| 2022 | Secured investment from Shark Tank India. |
Shark Tank India: A Defining Moment
Appearing on Shark Tank India was a pivotal event for Beyond Snacks. Manas presented his vision of transforming Kerala banana chips into a national sensation while retaining authenticity.
The Pitch:
- Emphasized the product’s superior quality and market potential.
- Highlighted a strong business strategy and brand vision.
- Secured a deal of ₹50 lakhs for 2.5% equity.
Post-Investment Achievements:
- Enhanced Production: Scaled manufacturing capabilities.
- Improved Packaging: Focused on appealing, modern designs.
- Distribution Expansion: Broadened network to reach diverse markets.
Looking Ahead
Manas Madhu’s success story proves that traditional products can thrive in modern markets with the right blend of innovation and authenticity. By bringing a regional specialty to the national stage, Beyond Snacks has set a benchmark for other entrepreneurs.
Current Highlights (2024):
- Growing brand recognition in India and abroad.
- Substantial revenue growth and a loyal customer base.
- Strong aim to make Kerala banana chips a global sensation.
“Beyond Snacks is more than a brand; it’s a movement to preserve tradition while embracing innovation.”
Conclusion
Beyond Snacks serves as an inspiration for entrepreneurs looking to make a meaningful impact by reimagining traditional products. Their journey exemplifies how a commitment to values and quality can pave the way for sustainable success.
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Rajeev – Digital Evangelist | Startup Consultant | Entrepreneur
With 20+ years in SEO, digital marketing, and data analytics, Rajeev has been instrumental in shaping successful online strategies for global brands. As the former Practice Head – SEO & Analytics at WPP/GroupM India, he led high-impact search and analytics teams for over 14 years.
Beyond corporate leadership, Rajeev is a Startup Consultant & Digital Trainer, helping early-stage ventures scale through digital strategies, investor readiness, and technical consulting. He has also been a lead trainer at Digital Vidya and associated with Bhartiya Vidya Bhawan, where he empowered students with practical digital marketing knowledge.
An early-stage investor, he has backed Bihar-based startups like Mostech Softwares and Delhi Foods. His expertise spans SEO, SEM, media planning, mobile app distribution, and website development, ensuring businesses establish a strong digital presence.
He is also very passionate about his mother place or state Bihar and currently, he is working with local entrepreneurs to ensure more digital and e-commerce penetration and want to take it to the next level.
🚀 Exciting new venture coming soon! Stay tuned.
