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Today’s consumers are highly informed fitness enthusiasts who seek more than just regular food.
They demand products that are both healthy and delicious.
This dual preference drives businesses to innovate, ensuring their offerings are nutritious without sacrificing taste.
Companies that can meet these shifting demands by being both relatable and relevant have a significant advantage.
TagZ Foods embraced this strategy to transform the snack industry with its innovative range of healthy chips.
Founders Anish Basu Roy and Sagar Bhalotia developed a product line that appeals to health-conscious individuals.
Brand Overview: TagZ Foods
Brand: TagZ Foods
Founders: Anish Basu Roy and Sagar Bhalotia
Idea: Healthy Potato Chips
Founders and their journey
Anish and Sagar, the dynamic duo launched their venture in 2019 with a mission to offer healthier alternatives to traditional potato chips.
They experimented with various cooking techniques and natural ingredients to reduce oil content and eliminate artificial additives.
They developed a line of chips that were not only delicious but also packed with nutritional value.
Growth and financial milestone
The early stages involved intensive product development, market research, and building a brand presence in online and offline markets.
The unique selling proposition of healthy yet tasty potato chips quickly garnered attention, leading to a loyal customer base and steady sales growth.
By 2023, TagZ Foods’ net worth had surged to ₹5 crores, reflecting their strong market presence.
Shark Tank India: You need to be on your toes
Founders Anish and Sagar presented their healthy chips that cater to the growing health-conscious consumer base.
After insightful negotiations, TagZ Foods secured a deal with the Sharks, who invested ₹70 lakhs for a 2.75% equity stake.
Looking Ahead
TagZ Foods’ progression stands as an inspiring model for upcoming entrepreneurs.
Their journey emphasizes the vital roles of creativity, deep market insight, strategic investments, and valuable mentorship in transforming a simple idea into a flourishing business.
By 2024, TagZ Foods’ net worth had grown exponentially to ₹10 crores.
It exemplifies that innovative products give you an edge over your competitors.
Focus Startup offers consultation and planning services to identify market gaps and develop business ideas to meet them effectively.
If you are looking to align your business strategies to market demands, then get in touch with us today.
With over 17 years of experience in Sales, Marketing, Team Building, Mentoring, and Client Servicing, Saurabh has built a strong foundation in driving business growth and strategic development.
He is the Founder of Mostech Digicom (formerly known as Mostech Softwares), where he played a pivotal role in establishing the project team from scratch. Over the last decade, he has successfully led the content strategy team, delivering impactful results and helping brands strengthen their digital presence.
Saurabh has recently expanded his expertise by leading two new ventures—IndianSportsBuzz.com and FocusStartup.com—both designed to cater to dynamic industries, providing valuable insights and resources for their respective audiences.
Academically, Saurabh holds a B.Sc. degree in Computer Applications (Hons.) and a Postgraduate degree in Business Management (Marketing). His ability to blend technology, marketing, and business acumen makes him a visionary leader in the digital space.
With his deep industry knowledge and leadership experience, Saurabh continues to drive innovation, mentor teams, and build strategies that create lasting success for businesses.
