Image Credit: bluepinefoods
Funding is crucial to startups. It provides the financial support needed to establish products, grow businesses, and venture into other markets.
Shark Tank India is one such platform that provides funding but most importantly, guidance, expertise, and exposure.
Bringing on the show different business founders creates awareness to the intending business concepts and also encourages the growth of start-ups.
Specializing in frozen momos and sauces, BluePine Foods has grown from a small kitchen venture to a thriving business.
The masterminds behind this success are Founder and Director Aditi Bhutia Madan along with her committed co-founders Nitesh Madan and Naveen Pawar.
Brand Overview
Brand: BluePine Foods Pvt Ltd.
Founder: Aditi Bhutia Madan
Co-Founders: Rohan Singh and Naveen Pawar
Idea: Premium Frozen Momos
Founders and their journey
The idea was born out of Aditi’s love for momos and a desire to make them more accessible without compromising on taste or quality.
Starting from a modest kitchen, their commitment to use premium ingredients ensured that authentic flavor and texture, setting the brand stand apart from competitors.
BluePine Foods was launched in 2016 with a mission to bring the authentic Himalayan cuisine flavor to the Indian market.
Aditi, with her passion for traditional flavors, teamed up with Nitesh and Naveen, who brought valuable experience in business management and supply chain logistics.
This powerful combination laid the foundation and gave them a great start.
Strategic partnerships with local grocery stores and participation in food fairs played a crucial role in boosting their visibility and customer base.
Shark Tank India: A turning point
The defining moment for BluePine Foods came with their appearance on Shark Tank India’s first episode.
Sharks were impressed with the strong product quality, and their deep understanding of the target market.
The founders got the deal for ₹75 lakhs for 16% equity.
Participating in Shark Tank India had a transformative impact on BluePine Foods.
The additional funding enabled the company to scale operations rapidly.
The mentorship from the Sharks proved instrumental in refining their business strategies, optimizing supply chains, and improving operational efficiencies.
Image Credit: bluepinefoods
Looking Ahead
BluePine Foods exemplifies how passion, innovation, and the right opportunities can transform a vision into a successful reality.
Leveraging such opportunities can provide startups with the necessary exposure to reach wider audiences and build trust in the market.
Entrepreneurs should focus on business planning and finding mentors to succeed in today’s complex market.
Planning helps set goals, predict challenges, and find ways to grow, leading to long-term success.
Mentors are important because their experience can help you avoid mistakes, build connections, and make smart choices.
By prioritizing both planning and mentorship, you can turn your ideas into successful and strong businesses.
Focus Startup offers consultation and planning services to bridge the gap between creative ideas and the resources to transform them into thriving businesses.
If you are looking on how you can also grow your business, then get in touch with us today.
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With over 17 years of experience in Sales, Marketing, Team Building, Mentoring, and Client Servicing, Saurabh has built a strong foundation in driving business growth and strategic development.
He is the Founder of Mostech Digicom (formerly known as Mostech Softwares), where he played a pivotal role in establishing the project team from scratch. Over the last decade, he has successfully led the content strategy team, delivering impactful results and helping brands strengthen their digital presence.
Saurabh has recently expanded his expertise by leading two new ventures—IndianSportsBuzz.com and FocusStartup.com—both designed to cater to dynamic industries, providing valuable insights and resources for their respective audiences.
Academically, Saurabh holds a B.Sc. degree in Computer Applications (Hons.) and a Postgraduate degree in Business Management (Marketing). His ability to blend technology, marketing, and business acumen makes him a visionary leader in the digital space.
With his deep industry knowledge and leadership experience, Saurabh continues to drive innovation, mentor teams, and build strategies that create lasting success for businesses.
