image credit : professionalsaathi
The Indian market is dominated by high-sugar, high-caffeine beverages.
Launching a new beverage in such a crowded space needs authenticity and most definitely courage.
Founded by Siddharth Mishra and Utkarsh Tewari, NOCD is a refreshing alternative in the energy drink sector.
The brand aims to provide consumers with a healthier way to boost their energy levels without compromising on taste.
Brand Overview:
Brand: NOCD
Founder: Siddharth Mishra and Utkarsh Tewari
Idea: Energy Drink
Founders and Inception
Passionate about health and wellness, Siddharth and Utkarsh noticed that traditional energy drinks often come laden with excessive sugars, artificial ingredients, and high caffeine content.
This was a leading health concern among consumers.
backgrounds in business, the duo set out to create an energy drink that would stand apart.
The goal was to offer sustained energy without the health issues commonly associated with conventional energy drinks.
After trials and collaborations with nutritionists and food scientists, they formulated NOCD that combines natural caffeine sources with essential vitamins and minerals.
Business growth and journey
Since its launch in 2021, NOCD has focused on carving out a niche in the competitive beverage market.
Emphasizing the use of natural ingredients, NOCD positions itself as a healthier alternative.
The branding highlights the absence of artificial additives, appealing to health-conscious consumers.
While NOCD financial details are not publicly available, the brand has reported increasing sales volumes and a growing presence in the market.
Participation on Shark Tank India
In an effort to secure additional funding and mentorship, Siddharth and Utkarsh presented NOCD at Shark Tank India.
Despite a compelling presentation, NOCD did not secure a deal.
The investors expressed skepticism about entering a market dominated by established multinational brands with significant marketing budgets.
Current status and progress
Following their appearance on Shark Tank India, NOCD experienced a surge in public interest.
The founders capitalized on this momentum intensifying their social media campaigns and engaging in promotional events to boost brand recognition.
As of 2023, NOCD continues to grow steadily.
The company remains committed to its mission of providing a healthier energy drink option.
NOCD’s journey reflects the challenges and rewards of launching a startup in a competitive industry.
At Focus Startup, we know that setbacks can be stepping stones to success when met with determination and adaptability.
Looking for consultation and planning services to find growth opportunities for your business, then get in touch with us today.
Rajeev – Digital Evangelist | Startup Consultant | Entrepreneur
With 20+ years in SEO, digital marketing, and data analytics, Rajeev has been instrumental in shaping successful online strategies for global brands. As the former Practice Head – SEO & Analytics at WPP/GroupM India, he led high-impact search and analytics teams for over 14 years.
Beyond corporate leadership, Rajeev is a Startup Consultant & Digital Trainer, helping early-stage ventures scale through digital strategies, investor readiness, and technical consulting. He has also been a lead trainer at Digital Vidya and associated with Bhartiya Vidya Bhawan, where he empowered students with practical digital marketing knowledge.
An early-stage investor, he has backed Bihar-based startups like Mostech Softwares and Delhi Foods. His expertise spans SEO, SEM, media planning, mobile app distribution, and website development, ensuring businesses establish a strong digital presence.
He is also very passionate about his mother place or state Bihar and currently, he is working with local entrepreneurs to ensure more digital and e-commerce penetration and want to take it to the next level.
🚀 Exciting new venture coming soon! Stay tuned.
