image source: CNBC AWAAZ
Modern parents are eager to invest in resources that broaden their children’s learning without demanding excessive time or effort.
They value tools and programs that allow children to absorb new skills in a way that fits into busy family schedules.
Founded by Raghav Himatsingka and Shraddha Himatsingka, Raising Superstars is empowering parents with tools that aid their child’s growth at an early age.
Their app has redefined early childhood education in India and is now a prominent name in the ed-tech sector.
Brand Overview:
Brand: Raising-Superstars
Founders: Raghav Himatsingka and Shraddha Himatsingka
Idea: Child Development App
Founders and their journey
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As parents themselves, Raghav and Shraddha were inspired to find ways to nurture essential skills in young children, especially during their formative years.
The idea to build an app that provides developmental activities and learning resources took shape.
They focused on creating a user-friendly app that provided daily activities designed to stimulate a child’s development.
The app serves as a guide for parents and does not involve screen usage for children.
The program focuses on activity-based learning through a physical kit, which is delivered to parents who subscribe via the app.
Growth and financial milestones
Raising Superstars’ journey from a small-scale idea to a widely recognized brand has been remarkable.
By 2020, the app had gained substantial traction, attracting parents from across India who appreciated the science-backed, easy-to-follow activities.
In terms of revenue, Raising Superstars quickly evolved into a financially promising venture.
The subscription-based model enabled steady revenue growth and provided the necessary funding to further enhance the app.
The company’s valuation increased significantly, especially after gaining visibility on Shark Tank India.
Shark Tank India: Sooner the better
The duo presented their vision of making early learning engaging and impactful.
They secured a deal with the Sharks for ₹1 crore in exchange for 4% equity.
This investment and the exposure on Shark Tank gave Raising Superstars significant visibility, attracting new users, potential partnerships, and further media coverage.
Looking Ahead
Raising Superstars’ journey illustrates the impact of a well-executed vision.
By tapping into a genuine need, focusing on product quality, and strategically expanding with the right funding and mentorship, the founders have created a thriving platform that is both profitable and transformative.
By 2023, Raising Superstars expanded its reach beyond borders.
The platform made new additions to meet global standards for early childhood learning.
This growth led to a substantial increase in the company’s net worth, which reached an estimated ₹50 crores by 2024.
Today, the brand is not just a business but a movement toward effective, science-backed early learning.
Their story serves as an inspiration to entrepreneurs, showing how understanding market demands and maintaining dedication to a meaningful cause can drive substantial success.
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Rajeev – Digital Evangelist | Startup Consultant | Entrepreneur
With 20+ years in SEO, digital marketing, and data analytics, Rajeev has been instrumental in shaping successful online strategies for global brands. As the former Practice Head – SEO & Analytics at WPP/GroupM India, he led high-impact search and analytics teams for over 14 years.
Beyond corporate leadership, Rajeev is a Startup Consultant & Digital Trainer, helping early-stage ventures scale through digital strategies, investor readiness, and technical consulting. He has also been a lead trainer at Digital Vidya and associated with Bhartiya Vidya Bhawan, where he empowered students with practical digital marketing knowledge.
An early-stage investor, he has backed Bihar-based startups like Mostech Softwares and Delhi Foods. His expertise spans SEO, SEM, media planning, mobile app distribution, and website development, ensuring businesses establish a strong digital presence.
He is also very passionate about his mother place or state Bihar and currently, he is working with local entrepreneurs to ensure more digital and e-commerce penetration and want to take it to the next level.
🚀 Exciting new venture coming soon! Stay tuned.
