image source: CNBC TV 18
Even in a crowded market filled with numerous products, astute entrepreneurs can identify overlooked gaps and seize the opportunity to develop innovative business plans.
This approach turns market saturation into a playground for creativity and growth. Skippi Pops is a perfect illustration of this phenomenon, revolutionizing the frozen dessert market with their unique ice-pops.
Founded by Ravi Kabra and Anuja Kabra, this Hyderabad-based startup has swiftly grown to be a prominent player in the industry.
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Brand Overview
Brand: Skippi Pops
Founders: Ravi Kabra and Anuja Kabra
Idea: Ice-Pops
Founders and their journey
Leveraging their expertise in FMCG and business management, Ravi and Anuja created delightful frozen treats that evoke the sweet memories of school days for anyone who tastes them.
Their initial product line included a range of fruit-based and creamy ice-pops free from additives, each being a refreshing and wholesome treat.
Growth and financial milestones
Their product line included innovative flavors like Mango Tango, Choco Mint, and Strawberry Bliss, catering to diverse taste preferences.
Their unique selling proposition of offering healthier and tastier ice-pops resonated with health-conscious consumers, leading to a steady increase in sales.
The company’s net worth grew significantly driven by growing demand and strategic partnerships.
Shark Tank India: Emotions can make it happen
Ravi and Anuja showcased their diverse product range and all it took was one bite for sharks to fall in love with the brand. Skippi pops made a ground-breaking achievement by being the first brand to secure investments from all five Sharks.
This unanimous endorsement highlights the exceptional potential and widespread appeal of their nostalgic ice-pops.
They secured a deal with the Sharks, who invested ₹1 crore for a 15% equity stake.
The founders admitted that more than the funding they were thrilled about the mentorship they will receive from the sharks and leverage their expertise.
Looking Ahead
By creating products that evoke cherished memories and tap into the magic of nostalgia, Skippi Pops resonated deeply with both the Sharks and consumers alike.
Their ability to blend delightful flavors with emotional connections not only set them apart in the competitive frozen dessert market but also demonstrated the powerful impact of emotionally-driven food innovations.
As Skippi Pops continues to grow, founders Ravi Kabra and Anuja Kabra remain dedicated to their mission of providing delicious and healthy frozen treats.
plans to explore international markets, invest in sustainable packaging solutions, and develop a comprehensive range of frozen desserts, the future looks exceptionally promising for this Hyderabad-based startup.
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With over 17 years of experience in Sales, Marketing, Team Building, Mentoring, and Client Servicing, Saurabh has built a strong foundation in driving business growth and strategic development.
He is the Founder of Mostech Digicom (formerly known as Mostech Softwares), where he played a pivotal role in establishing the project team from scratch. Over the last decade, he has successfully led the content strategy team, delivering impactful results and helping brands strengthen their digital presence.
Saurabh has recently expanded his expertise by leading two new ventures—IndianSportsBuzz.com and FocusStartup.com—both designed to cater to dynamic industries, providing valuable insights and resources for their respective audiences.
Academically, Saurabh holds a B.Sc. degree in Computer Applications (Hons.) and a Postgraduate degree in Business Management (Marketing). His ability to blend technology, marketing, and business acumen makes him a visionary leader in the digital space.
With his deep industry knowledge and leadership experience, Saurabh continues to drive innovation, mentor teams, and build strategies that create lasting success for businesses.
