image credit : heartupmysleeves
Reimagining an existing business idea to create something fresh and unique requires a creative mindset. By inventive ideas, startups can carve out distinctive niches even in crowded markets.
Heart Up My Sleeves has transformed the conventional apparel industry with its ingenious detachable sleeves.
Riya Khattar is the visionary behind this brilliant business idea.
She embarked on her entrepreneurial journey with a passion for fashion and a keen eye for innovation.
Brand Overview
Brand: Heart Up My Sleeves
Heart up my sleeves founder and Director: Riya Khattar
Idea: Detachable Sleeves
Image Credit: heartupmysleeves
Founder and her journey
Heart sleeves launched as a modest initiative in 2020 at Riya’s small apartment.
Riya identified a market void for versatile clothing that could easily adapt to different styles, and that’s how the idea of detachable sleeves was born.
The overwhelmingly positive feedback she received motivated her to expand Heart Up My Sleeves into a full-scale business.
Growth and financial milestones
The early stages involved extensive research and development to perfect the detachable sleeve prototype.
Recognizing that her primary customers were young girls, she strategically utilized social media to establish a strong online presence by partnering with influencers.
This proved instrumental in reaching a broader audience.
By 2023, their heart up my sleeves net worth had skyrocketed to ₹1.5 crores.
Shark Tank India: An interactive pitch
Riya showcased the detachable sleeve concept, highlighting its practicality, market demand, and the brand’s growth potential.
Riya’s passion and clear vision impressed the Sharks, who saw the immense potential in her idea.
The brand secured a deal of ₹25 lakhs for 30% equity.
Participation in heart up my sleeves shark tank India had a transformative impact on Heart Up My Sleeves.
The mentorship from the Sharks was instrumental in optimizing operational processes, improving supply chain management, and implementing effective marketing strategies.
Looking Ahead
As Heart Up My Sleeves continues to flourish with their versatile fashion solutions and the future looks exceptionally promising for this New Delhi-based startup.
Their transformation from a creative concept to a widely recognized brand highlights how invention, thorough market insight, strategic investments, and effective mentorship are foundational to turning a vision into a successful reality.
By 2024, Heart Up My Sleeves net worth in rupees had grown to ₹10 crores.
Focus Startup offers consultation and planning services to navigate the challenges of a startup environment and enable the company to overcome obstacles and sustain its growth trajectory.
If you also want to create a unique solution that addresses the modern consumer’s need for versatility and convenience, get in touch with us today.
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Rajeev – Digital Evangelist | Startup Consultant | Entrepreneur
With 20+ years in SEO, digital marketing, and data analytics, Rajeev has been instrumental in shaping successful online strategies for global brands. As the former Practice Head – SEO & Analytics at WPP/GroupM India, he led high-impact search and analytics teams for over 14 years.
Beyond corporate leadership, Rajeev is a Startup Consultant & Digital Trainer, helping early-stage ventures scale through digital strategies, investor readiness, and technical consulting. He has also been a lead trainer at Digital Vidya and associated with Bhartiya Vidya Bhawan, where he empowered students with practical digital marketing knowledge.
An early-stage investor, he has backed Bihar-based startups like Mostech Softwares and Delhi Foods. His expertise spans SEO, SEM, media planning, mobile app distribution, and website development, ensuring businesses establish a strong digital presence.
He is also very passionate about his mother place or state Bihar and currently, he is working with local entrepreneurs to ensure more digital and e-commerce penetration and want to take it to the next level.
🚀 Exciting new venture coming soon! Stay tuned.
