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In an era where environmental concerns are increasingly influencing consumer choices,
Hecoll, a Hyderabad-based startup, is making waves by merging fashion with functionality.
Founded by Deepthi Nathala, Hecoll introduces pollution-resistant fabric designed to protect wearers from the harmful effects of air pollution.
This innovative approach positions Hecoll at the intersection of technology, sustainability, and style, offering a unique solution to a pressing urban problem.
Brand Overview:
Brand: Hecolll
Founder: Deepthi Nathala
Idea: BePollution Resistant Fabric
Image Credit: TheBetterIndia
Founder and Inception
Deepthi Nathala is an engineer by education whose experience in nano technology played a crucial role in developing the proprietary technology behind the pollution-resistant fabric.
The fabric is treated with special coatings capable of repelling pollutants while remaining breathable and comfortable.
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Business growth and journey
Hecoll started in 2018 with a limited line of clothing but based on positive response, they expanded their range to include activewear, children’s clothing, and accessories.
They also leveraged online marketplaces to reach a wider audience. By 2023-24, Hecoll also received recognition for innovation in textile technology.
Participation on Shark Tank India
Seeking capital to scale production and expand globally,
Deepthi appeared on Shark Tank India Season 1.
Her pitch highlighted Hecoll’s unique value proposition and the growing demand for protective clothing in polluted environments.
Concerns were raised about the cost and effort needed to educate consumers about the benefits of pollution-resistant fabric.
Despite not securing a deal, the brand saw an uptick in website traffic and inquiries post-show, indicating increased consumer interest.
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Current status and outlook
As of 2024, Hecoll continues to grow steadily while exact net worth figures are not publicly disclosed.
Hecoll’s journey underscores the challenges and opportunities of bringing innovative products to market.
While the setback on Shark Tank India was a hurdle, it didn’t hinder Deepthi’s determination to advance her vision.
The company’s focus on merging technology with fashion addresses a real-world problem, positioning Hecoll as a pioneer in the functional apparel industry.
For aspiring entrepreneurs, Hecoll’s story offers valuable insights that rejection doesn’t equate to failure; resilience is essential.
At Focus Startup, we believe that rejection doesn’t equate to failure; resilience is essential. So if you believe in your vision, then we can make it thrive.
Get in touch with us today for consultation and planning services that align with your goals.
With over 17 years of experience in Sales, Marketing, Team Building, Mentoring, and Client Servicing, Saurabh has built a strong foundation in driving business growth and strategic development.
He is the Founder of Mostech Digicom (formerly known as Mostech Softwares), where he played a pivotal role in establishing the project team from scratch. Over the last decade, he has successfully led the content strategy team, delivering impactful results and helping brands strengthen their digital presence.
Saurabh has recently expanded his expertise by leading two new ventures—IndianSportsBuzz.com and FocusStartup.com—both designed to cater to dynamic industries, providing valuable insights and resources for their respective audiences.
Academically, Saurabh holds a B.Sc. degree in Computer Applications (Hons.) and a Postgraduate degree in Business Management (Marketing). His ability to blend technology, marketing, and business acumen makes him a visionary leader in the digital space.
With his deep industry knowledge and leadership experience, Saurabh continues to drive innovation, mentor teams, and build strategies that create lasting success for businesses.
